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Privacy notice for Economic Development

Economic Development is a service of Waverley Borough Council, within the Planning & Economic Development Department. This privacy notice explains how we use any information we hold on your business.

What information do you hold about me?

We will collect various information about your business. This data will include, but is not limited to:

  • your contact details
  • website address
  • size of your business
  • sector of your business.

How do you collect this personal and contact information and how do you use it?

By signing up to the Waverley Business e-newsletter or training courses, participating in a business survey or attending one of our events. Our newsletter is built via the Mailchimp platform and the information you provide will only be used for these purposes. All your information will be processed in accordance with data protection regulations.

We might obtain your information either by you providing it directly to us, or via other organisations.  

This data may also be used by us and our partners to deliver and improve this service. We will not disclose any personal information to any other third parties unless required to do so by law. There is a link on every newsletter that will allow you to unsubscribe.

Why we collect your personal information

Our purpose is to support you and your business or the business you represent. We therefore need your details in order to provide you with services (and/or goods) for the purpose of Economic Development. This includes contacting you about forthcoming events or initiatives which you might either have expressed an interest in, or which we think you might want to know about.

If we don’t need your personal information, we will either keep your details anonymous, if we already have it for another service or we won’t ask you for it. If we use your personal information for research or analysis, we will always keep your details anonymous or use a pseudonym.

We do not sell your personal information to anyone else.

Who does the council share your personal data with?

If necessary, your information will be shared with the parties listed below for the purposes stated above.

  • Other departments within Waverley Borough Council
  • Other public bodies and government agencies, for example the Local Enterprise Partnership for the area.

We do not allow our data processors to use your personal data for their own purposes and only permit them to process your personal data for specified purposes in accordance with our instructions and data protection laws. They are also obliged to implement appropriate technical organisation measures to ensure the security of your data. We will not transfer your data to countries outside the European Economic Area.

The legal basis for using your information

According to the General Data Protection Regulation (GDPR) and the Data Protection Act 1998, we must have a reason to collect and use your information. This will be:

  • to deliver services and support you
  • to enable us to manage the services we provide
  • to train and manage our workers who deliver those services
  • to investigate any concerns or complaints you may have about our goods or services
  • to check the quality of our goods and services
  • to help with research and planning of new services

For this service that reason lies under Article 6 (a) – consent, where you, or your legal representative, have given consent for us to process your personal data.

Please also read our privacy notice for business rates/NNDR here - Waverley Borough Council - Privacy notice for business rates / National Non-Domestic Rates (NNDR)

How long do we keep your personal data?

We will hold your personal data for as long as you are a participating user of the Economic Development team's services. For example, as long as you would like to continue receiving communications from us, we will continue to hold your data.

If you wish to remove your consent, please contact our Data Protection Officer at

Further information

For further information about:

  • WBC as data controller
  • DPO contact details
  • Your data rights
  • Data security
  • ICO contact details

Please refer to our Main council privacy notice