To display an advertisement or sign in Waverley you may need advertisement consent.

A decision will be made on the type, size and location of the request, and if any specific rules or conditions apply.

Consent may be required for:

  • posters
  • some illuminated signs
  • signs on shop-fronts or business premises 
  • most advertisements on gable-ends.

Some adverts don't need consent. Please check the guidance at Outdoor Advertisements and signs: a guide for advertisers (

Apply for consent

Apply for advertisement consent via the Planning Portal

What happens next?

If we have granted consent for the display of your advertisement, the consent usually lasts for five years, but this can vary.

If we refuse consent for your advertisement, or require you to remove an existing advertisement, you have a right to appeal to the Secretary of State against the decision.

It is illegal to display any advertisement (even if it has deemed consent) without first obtaining the permission of the owner of the site, or any other person who is entitled to grant permission.

Page owner: Ben Hammond. Last updated: 13/07/2015 16:25